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H2 Supported Telecom Channels in the UAE Market

Our platform connects directly to local aggregators (Etisalat, du, Virgin Mobile UAE) and international hubs. Below you see the three primary channel types used by enterprises in the region.

H3 SMS (A2P / P2P)

  • High priority routes – delivery under 3 seconds
  • Sender ID support – alphanumeric (max 11 chars) for approved brands
  • Traffic types – OTP, alerts, marketing (with explicit opt‑in)

H3 WhatsApp Business API

  1. Template messaging – required for outbound notifications
  2. Session window – 24 hours for free‑form replies
  3. Interactive components – buttons, list picks, quick replies

H3 RCS (Rich Communication Services)

  • Supported actions – carousels, suggested replies, deep links
  • Device reach – Android‑only in UAE (~75% market share)
  • No per‑message cost – but requires verified business profile
    1. Template messaging – required for outbound notifications
    2. Session window – 24 hours for free‑form replies
    3. Interactive components – buttons, list picks, quick replies

H2 Feature Comparison Table (SMS / WhatsApp / RCS)

FeatureSMS (A2P)WhatsApp APIRCS
Media support (image/video)NoYesRecommended
Read receiptsNoYesYes
Required opt‑in per userRecommendedMandatoryMandatory
TDRA registration neededYes (bulk)No (Meta)No

H2 Images & Galleries – Examples for Design

h5 Single image
h5 Gallery of 3 screenshots

H2 Code Examples (Production‑Ready)

# Python – Send OTP via UAE SMS channel

import requests



response = requests.post(
    
    "https://api.messaging.ae/v2/send",
    
         json={
        
         "to": "+971501234567",
        
         "template": "your_otp_en",
        
         "variables": {"code": "482391"},
        
         "channel": "sms_high_priority"
    
   },
   
   headers={"X-API-Key": "your_key"}

)

print(response.status_code)  # 202 = accepted
# cURL with alphanumeric sender ID (TDRA pre‑approved)

curl -X POST https://api.messaging.ae/v2/send \
  
    -H "Content-Type: application/json" \
  
    -d '{"from":"DubaiBiz","to":"+971501234567","text":"Your order is confirmed"}'

H2 Tabs

Typically 2–4 seconds. During peak hours (6–8 PM) may extend to 10 seconds. Express routes deliver <1 sec at +20% cost.. Our platform connects directly to local aggregators (Etisalat, du, Virgin Mobile UAE) and international hubs. Below you see the three primary channel types used by enterprises in the region.

WhatsApp requires explicit opt‑in (either via a click or a customer‑initiated chat). We store consent logs for 3 years to prove compliance. A2P SMS with alphanumeric sender IDs. Approval takes 2–3 business days. Our dashboard automates the submission.

H2 FAQ (Expandable Accordion Blocks)

Typically 2–4 seconds. During peak hours (6–8 PM) may extend to 10 seconds. Express routes deliver <1 sec at +20% cost.

H2 Blockquote (Client Case Study)

After switching to the dedicated UAE SMS routes, our OTP delivery rate increased from 92% to 99.3%. The TDRA‑compliant sender ID also improved brand trust significantly.

— Karim Al Mansouri, Head of Digital, PayDubai

H2 Butons

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Horizon Dit is the business messaging platform and unified customer communication platform built for businesses across the UAE and MENA.

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