Transparent Pricing for Business Messaging in the UAE
We work directly with Etisalat, du, and global messaging aggregators to offer you competitive, volume-based rates across all major channels. Below you will find per-segment pricing for Telegram, WhatsApp, SMS, and RCS. All prices are in USD (US dollars) and exclude local VAT where applicable.
How our pricing works
You are charged only for successfully delivered messages — failed attempts (invalid numbers, opt-outs, undeliverable due to carrier blocking) are not billed. Volume discounts apply automatically based on your total monthly traffic across all channels, not per channel separately.
For WhatsApp and Telegram, pricing is per conversation (24h session). For SMS and RCS, pricing is per message segment (160 characters for SMS, unlimited for RCS). We also offer dedicated short codes and alphanumeric sender IDs for an additional one-time registration fee (TDRA compliance included).
No long-term contracts
Start with pay-as-you-go, switch to a volume plan when you exceed 50,000 messages per month. Enterprise clients can request dedicated carrier routes and a custom SLA.
WhatsApp Business API – conversation‑based pricing
WhatsApp charges per conversation, which starts when a business sends a template message and lasts 24 hours. There are two conversation types: utility (transactional, OTP, order updates) and marketing (promotions, offers). Utility is cheaper. All prices below are per conversation.
| Conversation type | Price per 1,000 conversations (USD) | Free tier (monthly) |
|---|---|---|
| Utility (OTP, alerts, receipts) | $3.50 | First 1,000 free |
| Marketing (offers, broadcasts) | $12.00 | None |
| Authentication (one‑time passwords) | $2.80 | First 1,000 free |
SMS Business API – conversation‑based pricing
WhatsApp charges per conversation, which starts when a business sends a template message and lasts 24 hours. There are two conversation types: utility (transactional, OTP, order updates) and marketing (promotions, offers). Utility is cheaper. All prices below are per conversation.
| Conversation type | Price per 1,000 conversations (USD) | Free tier (monthly) |
|---|---|---|
| Utility (OTP, alerts, receipts) | $3.50 | First 1,000 free |
| Marketing (offers, broadcasts) | $12.00 | None |
| Authentication (one‑time passwords) | $2.80 | First 1,000 free |
Viber Business API – conversation‑based pricing
WhatsApp charges per conversation, which starts when a business sends a template message and lasts 24 hours. There are two conversation types: utility (transactional, OTP, order updates) and marketing (promotions, offers). Utility is cheaper. All prices below are per conversation.
| Conversation type | Price per 1,000 conversations (USD) | Free tier (monthly) |
|---|---|---|
| Utility (OTP, alerts, receipts) | $3.50 | First 1,000 free |
| Marketing (offers, broadcasts) | $12.00 | None |
| Authentication (one‑time passwords) | $2.80 | First 1,000 free |
Viber Business API – conversation‑based pricing
WhatsApp charges per conversation, which starts when a business sends a template message and lasts 24 hours. There are two conversation types: utility (transactional, OTP, order updates) and marketing (promotions, offers). Utility is cheaper. All prices below are per conversation.
| Conversation type | Price per 1,000 conversations (USD) | Free tier (monthly) |
|---|---|---|
| Utility (OTP, alerts, receipts) | $3.50 | First 1,000 free |
| Marketing (offers, broadcasts) | $12.00 | None |
| Authentication (one‑time passwords) | $2.80 | First 1,000 free |
Voice Business API – conversation‑based pricing
WhatsApp charges per conversation, which starts when a business sends a template message and lasts 24 hours. There are two conversation types: utility (transactional, OTP, order updates) and marketing (promotions, offers). Utility is cheaper. All prices below are per conversation.
| Conversation type | Price per 1,000 conversations (USD) | Free tier (monthly) |
|---|---|---|
| Utility (OTP, alerts, receipts) | $3.50 | First 1,000 free |
| Marketing (offers, broadcasts) | $12.00 | None |
| Authentication (one‑time passwords) | $2.80 | First 1,000 free |
Telegram Business API – conversation‑based pricing
WhatsApp charges per conversation, which starts when a business sends a template message and lasts 24 hours. There are two conversation types: utility (transactional, OTP, order updates) and marketing (promotions, offers). Utility is cheaper. All prices below are per conversation.
| Conversation type | Price per 1,000 conversations (USD) | Free tier (monthly) |
|---|---|---|
| Utility (OTP, alerts, receipts) | $3.50 | First 1,000 free |
| Marketing (offers, broadcasts) | $12.00 | None |
| Authentication (one‑time passwords) | $2.80 | First 1,000 free |
RCS Business API – conversation‑based pricing
WhatsApp charges per conversation, which starts when a business sends a template message and lasts 24 hours. There are two conversation types: utility (transactional, OTP, order updates) and marketing (promotions, offers). Utility is cheaper. All prices below are per conversation.
| Conversation type | Price per 1,000 conversations (USD) | Free tier (monthly) |
|---|---|---|
| Utility (OTP, alerts, receipts) | $3.50 | First 1,000 free |
| Marketing (offers, broadcasts) | $12.00 | None |
| Authentication (one‑time passwords) | $2.80 | First 1,000 free |
Push notifications Business API – conversation‑based pricing
WhatsApp charges per conversation, which starts when a business sends a template message and lasts 24 hours. There are two conversation types: utility (transactional, OTP, order updates) and marketing (promotions, offers). Utility is cheaper. All prices below are per conversation.
| Conversation type | Price per 1,000 conversations (USD) | Free tier (monthly) |
|---|---|---|
| Utility (OTP, alerts, receipts) | $3.50 | First 1,000 free |
| Marketing (offers, broadcasts) | $12.00 | None |
| Authentication (one‑time passwords) | $2.80 | First 1,000 free |
Smart Routing Business API – conversation‑based pricing
WhatsApp charges per conversation, which starts when a business sends a template message and lasts 24 hours. There are two conversation types: utility (transactional, OTP, order updates) and marketing (promotions, offers). Utility is cheaper. All prices below are per conversation.
| Conversation type | Price per 1,000 conversations (USD) | Free tier (monthly) |
|---|---|---|
| Utility (OTP, alerts, receipts) | $3.50 | First 1,000 free |
| Marketing (offers, broadcasts) | $12.00 | None |
| Authentication (one‑time passwords) | $2.80 | First 1,000 free |
FAQ
No. You are billed only for messages that receive a delivered final status from the carrier or platform. Bounced, expired, or invalid numbers are free.
No. You are billed only for messages that receive a delivered final status from the carrier or platform. Bounced, expired, or invalid numbers are free.
No. You are billed only for messages that receive a delivered final status from the carrier or platform. Bounced, expired, or invalid numbers are free.
No. You are billed only for messages that receive a delivered final status from the carrier or platform. Bounced, expired, or invalid numbers are free.
No. You are billed only for messages that receive a delivered final status from the carrier or platform. Bounced, expired, or invalid numbers are free.
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Horizon Dit is the business messaging platform and unified customer communication platform built for businesses across the UAE and MENA.
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